Southall Black Sisters charity are proud to announce that British Asian singer, Avina Shah, has chosen to support SBS through the release of her awaited debut single ‘Tere Bina’ (Without You). To raise awareness because of the issue of domestic violence. Featuring a unique combination of Avina’s engaging vocals with heart-touching lyrics and an emotive chorus. With proceeds from the single donating Southall Black Sisters.
Inspired by the story of Kiranjit Ahluwalia, featured in the hit movie ‘Provoked’ starring Aishwarya Rai. Avina decided she wanted to create a song with the aim in raising awareness of this injustice. After hearing Avina’s forthcoming release, SBS wanted to come on board and offer their support for the single. Shakila Maan, Advocacy Manager for SBS says, ‘we were very moved and impressed with Avina and the team when we heard ‘Tere Bina’. We’re delighted they have chosen SBS as the official charity for this single. Because this show Avina recognising the issue of domestic violence in minority communities. This also comes at a pertinent moment, as there are huge cuts both locally and nationally implemented. And we need as much support to maintain the vital services that we provide’.
“Tere Bina is a positive song all about girl power! It tells the story of a young girl who finally decides to walk away from a really violent and abusive relationship. The lyrics are in Hindi but the music has a very western feel, which will appeal to listeners that like to hear something a bit different but with a conscience. People think that domestic violence is a thing of the past, but it’s shocking to discover how common this problem actually is still today. We’ve put a lot of thought in trying to capture all of these emotions into the song itself as well as the music video.” says Avina.